Sustainable Wood and Pulp Solutions

Li Direct Distribution was established to serve as the North American procurement office for Caimuwang.com, China’s largest B2B forest product trading platform.

Our founder and managing director, Lily Wu, is a Chinese-American entrepreneur with deep roots in both cultures. She leads our U.S. team with full operational responsibility for supplier relationships, contract execution, and export coordination.

With over 250,000 verified enterprise buyers, Caimuwang.com handles over $15 million USD in monthly procurement volume across China and Southeast Asia. To meet this growing demand, Caimuwang established a dedicated sourcing branch in the United States — and Li Direct Distribution was born.

We focus exclusively on sourcing:

• Pulp (softwood, hardwood, OCC, recycled fiber)
   
• Logs (round logs, veneer, saw logs)
   
• Lumber (hardwood & softwood timber, panels)
   

Our mission is simple:

To build a direct, trusted, and efficient supply channel between North American producers and Asian industrial buyers.
 

We’re not an agency.
We’re not middlemen.
We are the American sourcing team on the ground —
Representing China’s largest forest product platform with transparency and commitment.

Our mission is to bridge North American forest product suppliers with China's largest network of industrial buyers, by providing a trusted, efficient, and scalable procurement channel.

We are committed to building long-term partnerships, streamlining international trade, and delivering high-volume sourcing solutions that serve the evolving needs of China and Southeast Asia’s forest product markets.

At Li Direct Distribution, our team is small, focused, and deeply experienced in international sourcing, logistics, and U.S.–Asia trade.

We operate as the official overseas procurement office for Caimuwang.com, working closely with North American suppliers and coordinating high-volume purchases for verified enterprise buyers in China and Southeast Asia.

Led by Lily Wu, a bilingual procurement director with deep roots in both Chinese and American business culture, our team ensures every shipment meets the quality, volume, and compliance standards required for international trade.

We are not brokers. We are direct.
We speak the language of both ends — from the mill to the importer.